6 Tips for Sending a Sales Email that Wins New Web Design Projects

6 Tips for Sending a Sales Email that Wins New Web Design Projects

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0 min read

It’s the age-old divide in web development teams. Great developers aren’t good at the business side of things, while sales professionals couldn’t develop their way out of a wet paper bag.

While our intention isn’t to teach any of the groups about the other one’s job, we can do one thing. Today, we’ll help you write better sales emails so that you too can win more business as a developer.

Personalize as much as possible

Whether you’re cold emailing or not, this section will apply to you to a large extent. You see, the biggest mistakes sales teams make with cold emailing is sending the same template to all of their potential clients, adjusting only the client’s name. The second biggest mistake is going for the hard sell immediately. Nine times out of ten, you won’t get an answer, and that one time you do, it will be “I’m not interested”.

Make sure to mention who you are, what you do, why you’re emailing and how you can specifically help this client. Do some digging to find out the right person to email – perhaps the CTO or CMO or someone you personally know can make a buying decision. Cater your email to this specific person and a pain point they may have.

Keep it short and sweet

Sales emails are not in any way similar to a drip sequence. These emails shouldn’t aim to educate potential clients or change their mindset about web development. The main goal is just to get a response, so keep it as short as possible.

The average office worker gets about 90 emails every day, and it’s easy to get lost in the noise, especially if your email is a wall of text and looks like spam.

Ask a question

Communication goes two ways. If you send an email with your offer and how you can solve their problem, chances are that your potential client may not respond because they don’t know they have to. The trick to eliciting a response is very simple – ask them a question.

This can be something as simple as “Is this a problem that you currently have with your website?” Alternatively, you can ask them to redirect you to someone else whose job is to decide on building a new website or features.

Don’t try too hard

One of the basic mistakes with sales emails is when you try and sound formal, knowledgeable or in any way impress the person on the other end. The best sales emails are down to earth, simple, without the use of development lingo and they get straight to the point immediately.

Moreover, don’t make any fancy HTML design and flashy call to action buttons. Your emails will not get any more interest from your leads and you’re most likely going to automatically end up in the spam folder.

Send a proposal

If you already have an offer and it’s not your first time reaching out to a client, it’s time to seal the deal. They’ll want a proposal and you have to write one and pitch your idea, hoping to get a signed copy back. You could do this the old school way and send out a Word or PDF document containing all the details. However, you probably want to go the extra mile, so that won’t suffice. The client has to download the file, print it out, sign it, scan it and then send it back, which is far from convenient.

Instead, send out a web-based development proposal as a link in your email. You can do this using a platform such as Better Proposals and once you give it a go, you’ll see some of the many benefits it has over Word. You can track your proposals, let your clients sign and pay directly within the proposal and much more.

Don’t send out your emails blindly

As a web developer, you probably work with clients from all over the world. There’s an inherent risk of sending out an email with an offer at 4 PM your local time and the email hitting your client’s inbox at 5 AM. As embarrassing as it is, it also hurts your chances of closing new business.

To prevent this from happening (especially if you send a lot of cold emails), use dedicated email marketing software. That way, you can enter your own and your client’s time zones and make sure they get there within office hours. You’ll be surprised to see your conversion rates increase rapidly.

Conclusion

Writing the best sales email is all about catering it to the client. By adjusting the email length, format and timing and including a proper proposal, you’ll be able to win an abundance of clients before even getting on a call with them.